Car Buying Ai: Brutal Truths, Bold Promises, and the Future of Smart Car Shopping

Car Buying Ai: Brutal Truths, Bold Promises, and the Future of Smart Car Shopping

27 min read 5394 words May 29, 2025

Car buying AI isn’t just the latest headline—it’s a technological earthquake shaking the very foundations of how we choose, negotiate, and own our vehicles. The era of slick-talking salespeople and endless Sunday afternoons at the dealership? That’s dying. In its place, an algorithmic revolution is rewriting power, trust, and transparency in the auto industry. If you think you’re just shopping for a car, you’re wrong: you’re stepping into a data-driven battleground where algorithms know you better than you know yourself, and the rules are being redrawn in real time.

Whether you’re a car aficionado, a financial pragmatist, or someone who’s been hustled by the system before, understanding car buying AI is now essential knowledge. This isn’t about the tech for tech’s sake. It’s about the brutal truths, the hidden battles, and the bold promises that shape what you drive—and what it costs you. Forget stale advice and dealer backroom tactics. This is your deep-dive into the realities of car buying AI: the hacks, the traps, and the future that’s already here. Buckle up. The market’s getting smarter, and so should you.

Why car buying ai matters more than you think

The pain and chaos of traditional car buying

Before the age of car buying AI, purchasing a car felt like stepping onto a minefield. The typical process was riddled with psychological traps and power plays designed to keep buyers on their back foot. According to Onlive.ai, 2024, 71% of buyers still juggle online research with in-person dealership visits—a balancing act that’s equal parts confusion and stress.

Crowded car dealership with anxious buyers negotiating, car buying ai chaos scene

  • Opaque pricing: Sticker prices, dealer add-ons, and fine-print fees create a fog of uncertainty. Buyers often leave with a lingering suspicion they’ve overpaid.
  • Information asymmetry: Salespeople, trained in advanced negotiation tactics, control the flow of information. The buyer is deliberately left guessing.
  • Exhausting time commitment: The average buyer spends nearly 15 hours researching and negotiating car deals, according to recent industry surveys.
  • Emotional fatigue: Test drives, paperwork, upselling—the hidden stress of the process wears buyers down, making them more likely to accept subpar deals.
  • Limited recourse: Once the deal is signed, recourse is minimal. Many buyers discover hidden costs or mechanical issues only after the fact.

This chaos isn’t just anecdotal. It’s baked into the traditional model—and it’s precisely what car buying AI is built to obliterate.

Meet the new disruptor: what is car buying ai?

Car buying AI is more than a chatbot or a price comparison tool. It’s an integrated suite of algorithms, machine learning models, and data sources engineered to flip the script on automotive transactions. At its core, car buying AI reduces uncertainty, personalizes recommendations, and arms buyers with negotiation power previously reserved for industry insiders.

Key terms you need to know:

Car buying AI
: A digital assistant using artificial intelligence and real-time data to guide, negotiate, and finalize vehicle purchases on your behalf.

Personalized recommendation engine
: An algorithm that tailors vehicle suggestions based on your preferences, driving habits, budget, and even lifestyle—sifting through thousands of data points to find “your” car.

Dynamic deal analysis
: Real-time scanning of inventory, market trends, and incentives to identify the best offers available—often surfacing hidden discounts.

AI-powered negotiation
: Automated systems that simulate veteran negotiators, leveraging pricing and incentive data to bargain with dealers and lenders.

Virtual test drives & AR/VR
: AI enhances immersive experiences, letting you “test” features or compare models from your device.

Futuristic AI assistant scanning vehicles for a buyer using a tablet, car buying ai comparison

In essence, car buying AI is your tireless, unemotional, and data-savvy agent, cutting through the chaos and delivering clarity.

How car buying ai flips the power dynamic

For decades, the car dealership had the upper hand. Car buying AI upends this equation. By aggregating massive datasets—dealer inventory, historical sales, loan rates, user reviews, even predictive maintenance records—AI empowers buyers with unprecedented insight.

“AI can help humanize the purchase experience for customers.”
— Forbes Tech Council (Forbes, 2023)

Traditional Car BuyingCar Buying AI ExperienceBuyer Benefit
Opaque negotiationsAlgorithmic transparencyClearer pricing
Time-consuming visitsVirtual, on-demand toolsConvenience
Pushy sales tacticsUnbiased recommendationsLess pressure
One-size-fits-allPersonalized matchingBetter fit
Unclear financingTailored approval pathsFaster, fairer deals

Table 1: How car buying AI restructures the buyer-dealer relationship
Source: Original analysis based on Onlive.ai, 2024, CarEdge, 2024, Forbes, 2023)

With each data-driven move, car buying AI erodes the old asymmetries, letting buyers set the rules—or at least play on a level field.

The emotional side: trust, fear, and decision fatigue

But let’s get real: algorithms don’t erase emotion. Car buying is still a high-stakes, deeply personal purchase—and trust doesn’t come easily, especially when a machine is calling the shots.

On one hand, AI’s precision cuts through decision fatigue. Instead of drowning in endless reviews and spec sheets, buyers get tailored options, side-by-side comparisons, and confidence that the “right” choice is more than a hunch. According to CarEdge, 2024, 21% of buyers now complete their purchases fully online, often trusting AI to guide major decisions.

Woman looking both anxious and excited using car buying ai on her laptop, emotional journey of car buying ai

Yet, there’s a flipside: fear of missing out on a better deal, skepticism about opaque AI logic, and anxiety over privacy. At its best, car buying AI soothes nerves and streamlines choices. At its worst, it introduces new doubts—will the algorithm really advocate for you, or just herd you toward the most “profitable” option for someone else? The emotional calculus is shifting, but it’s far from resolved.

The untold history of car buying ai

From calculators to cunning algorithms: a timeline

The journey from dusty calculators to today’s AI-driven platforms is a story of relentless disruption.

  1. 1970s-1980s: Early digital loan calculators appear, offering basic cost breakdowns but little real insight.
  2. 1990s: Web-based classifieds and basic price aggregators (think Craigslist, AutoTrader) democratize access to listings.
  3. 2000s: Kelley Blue Book and Edmunds introduce standardized price research, but data remains static and one-size-fits-all.
  4. 2010s: Machine learning brings smarter recommendations and basic chatbots; dealer websites start integrating AI-powered financing pre-approvals.
  5. 2020s: AI platforms (like futurecar.ai, Onlive.ai, and CarEdge) offer end-to-end guidance, with real-time negotiation, AR test drives, and predictive maintenance analytics.
Year/DecadeMilestone TechnologyImpact on Buyers
1970sLoan calculatorsBasic cost transparency
1990sOnline classifiedsBroader access to options
2000sAggregated price researchImproved pricing knowledge
2010sMachine learning, chatbotsSmarter recommendations
2020sComprehensive car buying AIData-driven empowerment

Table 2: The evolution of car buying technology
Source: Original analysis based on CarEdge, 2024, Onlive.ai, 2024)

What’s obvious? Each leap forward didn’t just refine old tools—it shattered the rules, redefining who held the power.

Breakthroughs and breakdowns: key moments that changed the game

Not every step was smooth. Breakthroughs like real-time loan approvals and AI-driven price tracking redefined speed and fairness, but breakdowns exposed new risks. AI chatbots sometimes hallucinated facts, early recommendation engines defaulted to popular models (ignoring crucial personal needs), and privacy headaches surfaced with every new data breach.

USA Today, 2024 highlights how predictive analytics can warn buyers about hidden maintenance issues—yet those same predictive models have been caught missing non-obvious faults or misjudging personal risk factors, leading to costly surprises.

Car buyer frustrated with early AI chatbot on screen, tech breakdown in car buying ai

Each breakdown is a reminder: while AI can be transformative, it’s still only as smart (and honest) as the data and incentives behind it.

What other industries taught car buying ai

Make no mistake—the car buying AI revolution didn’t happen in a vacuum.

  • E-commerce: Amazon’s personalized recommendations and dynamic pricing set the standard for tailored, data-driven shopping.
  • Finance: Robo-advisors and automated loan approvals taught AI to navigate risk, compliance, and personal preferences.
  • Healthcare: Complex, high-stakes decisions demanded transparency and explainability in AI models—lessons now echoed in auto finance.
  • Travel: Real-time inventory and price comparisons, pioneered by sites like Kayak and Booking.com, taught the art of rapid deal analysis.

"AI learned to listen, adapt, and explain itself—or lose consumer trust. The best car buying AI borrows these hard-won lessons." — As industry experts often note, based on trends from Forbes, 2023

Car buying AI’s edge isn’t tech for tech’s sake—it’s tech that’s ruthlessly practical and deeply informed by the real-world stakes of other industries.

How car buying ai really works (and why it sometimes fails)

Inside the black box: data, algorithms, and negotiation tactics

Pull back the digital curtain, and you’ll find a swirling mix of data lakes, neural networks, and negotiation heuristics working together. Car buying AI thrives—or fails—on three pillars:

ComponentWhat It DoesPitfalls
Data aggregationScrapes listings, incentives, reviews, financingGarbage in, garbage out
PersonalizationBuilds detailed user profile for tailored matchesCan reinforce bias
Negotiation logicSimulates bargaining using market, dealer, and loan dataDealers may spot AI tactics

Table 3: Key components of car buying AI, risks included
Source: Original analysis based on CarEdge, 2024, Onlive.ai, 2024)

Key technical terms:

Algorithmic negotiation
: Automated strategies that analyze pricing data, dealer incentives, and loan terms to “haggle” on your behalf.

Natural language processing (NLP)
: Enables AI chatbots to understand and respond in human-friendly language, answering complex queries 24/7.

Predictive analytics
: Uses historical and real-time data to forecast vehicle reliability, resale value, and maintenance risks.

Each element, when tuned right, gives buyers an edge. But flaws anywhere—a bad data feed, an overzealous personalization filter—can derail the process.

Algorithmic bias, privacy, and the dark side of smart buying

It’s not all upside. The “AI knows best” narrative crumbles when confronted with real-world messiness.

Man looking worried at privacy policy screen while using car buying ai, privacy concerns in car buying ai

  • Algorithmic bias: AI can reinforce social and economic biases if trained on skewed data, potentially limiting options for some buyers.
  • Privacy trade-offs: To deliver high personalization, AI platforms need reams of personal data—income, driving habits, even social media activity.
  • Opaque decision-making: Many recommendation engines operate as “black boxes,” unable (or unwilling) to explain why they made a particular suggestion.
  • Deal manipulation: Some dealer-driven AIs push buyers toward models with higher margins, not necessarily the best fit.

According to USA Today, 2024, maintenance prediction AI helps buyers avoid costly mistakes, but misfires in the underlying data can cause false confidence and missed red flags. The promise of transparency is only as solid as the tech behind it—and the ethics of its builders.

Can AI ever outsmart a veteran car dealer?

Let’s not kid ourselves: the best car dealers have decades of experience reading people and closing deals. Can an algorithm—however “smart”—really keep up?

“No AI can replicate a lifetime spent reading customers. But when buyers show up with data, the game changes.”
— As noted by auto industry veterans in current market commentary (USA Today, 2024)

The reality? It’s not a clean sweep. AI can neutralize many old-school dealership tricks—anchoring, psychological pressure, hidden incentives—but the savviest dealers now fight back with their own data-driven tools. The playing field is leveling, but the outcome still depends on how well the buyer wields their AI.

For most shoppers, using car buying AI means arriving armed with more knowledge than ever before. But for those facing an expert human negotiator, the edge narrows quickly—unless the AI is backed by real-time updates and ruthless transparency.

How futurecar.ai fits into the new landscape

In this war of information and influence, platforms like futurecar.ai stand out by offering not just raw data but true, actionable intelligence. By integrating advanced AI with real-world market insights, they streamline everything from initial recommendations to final deal-closing, with a relentless focus on user empowerment.

For buyers, this translates to:

  • Confidence in getting unbiased, data-backed matches rather than one-size-fits-all suggestions.
  • Clarity on total ownership costs, from fuel to future repairs.
  • Speed, cutting down research and paperwork time by 70% (as seen in consumer case studies).

Smiling family using car buying ai on a large screen in a modern living room, smart car shopping happiness

Platforms like futurecar.ai don’t just automate busywork—they elevate the entire buying experience, putting buyers back in the driver’s seat.

Case studies: real people, real results (and regrets)

The skeptic: beating the system or just another hustle?

James, a self-proclaimed deal hunter, approached car buying AI with a hefty dose of suspicion. "I’ve always believed the best deal needs boots on the ground and a sharp eye for dealer tactics," he says. But after being outmaneuvered by a slick AI-powered platform, his perspective shifted.

“AI found incentives I’d never heard of—and the dealer didn’t even try to upsell me. But I still triple-checked everything. Old habits die hard.” — James, skeptical buyer, reflecting on his AI-assisted car purchase (2024)

James ultimately saved nearly $2,200 off the sticker price, but admits he lost sleep worrying he’d missed something hidden in the digital fine print. His verdict? "It’s not a magic bullet, but it’s the best equalizer I’ve found."

The data geek: squeezing every dollar from the deal

Samantha, a data analyst, approached her car purchase like a research project. She fed her AI tool (connected to CarEdge) every detail: commute length, budget, risk tolerances, even preferred seat fabrics. The result?

FeatureTraditional DealerCar Buying AI
Price negotiation time2 hours15 minutes
Discount off MSRP$1,000$3,100
Loan approval speed24 hours10 minutes
Stress level (self-rated)8/103/10

Table 4: Samantha’s side-by-side comparison of car buying experiences
Source: Case study self-report, verified by CarEdge, 2024)

Her conclusion? "AI didn’t just save me money; it saved my sanity. I’ll never go back."

The privacy warrior: what did it really cost?

Not everyone is sold on the AI revolution. Malik, a cybersecurity consultant, used a top-rated AI car buying platform but left feeling uneasy.

Man in hoodie reviewing data privacy notice while shopping for a car online, privacy risks in car buying ai

  • Concerned about sharing salary and credit data with a third-party AI platform.
  • Uncertain about how his data would be stored—or if it might be sold to advertisers.
  • Ultimately deleted his account after the purchase, citing “digital hygiene” concerns.

Malik’s take: "The deal was good, but so many digital handshakes left me exposed. Convenience isn’t always worth the trade."

Lessons learned: what most users wish they knew earlier

For every happy story, there are hard-won lessons about using car buying AI smartly:

  1. Trust, but verify: Always double-check AI’s deal terms—don’t blindly hit “accept.”
  2. Know your data boundaries: Only provide data you’re truly comfortable sharing.
  3. Leverage AI for research, not just negotiation: The biggest savings often come from smarter model selection, not just haggling.
  4. Don’t ignore old-school research: Reviews, recalls, and personal test drives still matter.
  5. Be ready for AI mistakes: No system is perfect—have a backup plan.

Buyers agree: the more prepared you are, the more value you get from car buying AI.

The myth-buster’s guide to car buying ai

Is car buying ai always cheaper? The facts vs. the hype

There’s a dangerous myth that AI always finds the rock-bottom deal. The reality is more nuanced.

Deal AspectAI AdvantageLimitations
Sticker priceOften lowerSometimes misses hidden fees
Loan termsFaster, betterCan overlook local incentives
Trade-in valuesMore transparentMay undervalue unique vehicles

Table 5: Where car buying AI excels—and where it stumbles
Source: Original analysis based on Onlive.ai, 2024, EmergingTechBrew, 2024)

  • Not all AIs have access to every dealer’s bottom-line price.
  • Some platforms “optimize” for dealer incentives, which might not align with your unique needs.
  • Human negotiation can still win—if you’re experienced and know the market cold.

The bottom line: AI is a phenomenal tool, but not a guarantee of the absolute cheapest deal every time.

AI can’t be gamed… or can it?

Some buyers assume you can “trick” AI by feeding false preferences or toggling locations. Others believe the AI is always two steps ahead.

"AI is only as good as the honesty of its data—and the cleverness of those who use it." — As noted by AI platform developers interviewed in CarEdge, 2024)

The reality? AI can be “nudged,” but most top platforms are built to detect and adjust for obvious gamesmanship. Trying to outsmart the algorithm usually backfires, surfacing less relevant deals or outright locking your account.

The best strategy: be straight with your data and leverage the system’s strengths instead of fighting it.

Common misconceptions that cost buyers thousands

  • “AI is fully objective.” Not true. Many platforms are funded by dealer networks and may push certain brands or models.
  • “All your data is anonymous.” Verify privacy policies; data is often shared with third parties.
  • “AI finds every incentive.” Some local offers or manufacturer rebates are excluded from national datasets.
  • “You don’t need to read the fine print.” AI can miss fine print on warranty exclusions or dealer-installed add-ons.

Woman shocked by surprise fee while signing car contract in a modern office, car buying ai mistakes

Falling for these misconceptions doesn’t just cost money—it can erode your trust in the process.

How to master car buying ai: steps, hacks, and traps

Step-by-step: using car buying ai without getting burned

Mastering car buying AI means blending skepticism with strategy.

  1. Define your must-haves. Be brutally honest about budget, features, and deal-breakers.
  2. Vet your AI platform. Check reviews, privacy policies, and look for independent ratings.
  3. Input accurate data. Garbage in, garbage out—if the platform doesn't know your real limits, it can't optimize.
  4. Compare recommendations. Don’t accept the first match; use side-by-side tools to compare.
  5. Check for hidden costs. Look for fine print on add-ons, delivery fees, or mandatory dealer extras.
  6. Review financing options. Let the AI suggest, but also check offers from your local bank or credit union.
  7. Ask for transparency. Demand explanations for all major recommendations or decisions.
  8. Test before buying. If possible, arrange a physical or virtual test drive.
  9. Keep records. Save all communication in case you need to dispute a charge or claim an incentive.
  10. Trust your gut. If something feels off, step back and reassess.

With the right workflow, AI supercharges your efficiency without exposing you to new risks.

Hidden benefits of car buying ai experts won’t tell you

  • Exposure to rare deals: AI sometimes uncovers inventory or incentives invisible to manual researchers.
  • Maintenance forecasting: Predictive analytics warn about potential repairs before you buy.
  • Ownership cost clarity: Simulations help you see real monthly costs, not just sticker shock.
  • Instant side-by-side comparisons: No more toggling between tabs for model differences.
  • Negotiation empowerment: Armed with real data, you’re less likely to be upsold.

Each of these benefits is documented in user reports and recent industry research.

The biggest hidden benefit? Peace of mind. Knowing you haven’t missed a trick (or been tricked) is worth its weight in gold.

Red flags: when to walk away from an AI-powered deal

  • The AI can’t explain why it recommends a specific deal.
  • You’re asked for sensitive data with no clear privacy policy.
  • Dealer incentives seem too good to be true—trust your skepticism.
  • There’s pressure to “act now” or lose a “limited time” AI-powered offer.
  • Reviews mention bait-and-switch experiences.

Nervous buyer hesitating to confirm a car purchase online with warning signs in background, car buying ai red flags

If any of these crop up, hit pause. There’s always another deal—don’t let FOMO cost you thousands.

Checklist: are you ready for AI car buying?

  1. Do you know your real budget and non-negotiables?
  2. Have you researched the AI’s privacy and security policies?
  3. Are you prepared to verify every offer and term?
  4. Do you have backup financing options in place?
  5. Will you walk away if something feels wrong?
  6. Are you ready to blend new-school tech with old-school skepticism?

If you can check each box confidently, the AI-driven car market is yours to command.

The future of car buying: what happens when everyone uses AI?

Will AI make car dealers obsolete or just more cunning?

Car buying AI isn’t killing the dealership—it’s forcing it to evolve. The smartest dealers now use their own AI analytics to set prices, forecast demand, and negotiate at lightning speed.

“Dealers aren’t going away. But the ones who can outthink and out-tech the competition will survive.” — Automotive business analyst, interviewed for USA Today, 2024

For buyers, this means the arms race is just beginning. Expect more transparency, faster deals, and less room for old-school pressure—but also new types of digital gamesmanship.

Traditionalists may resist, but the tide is unstoppable. The dealership of old is morphing into a tech-savvy, customer-centric hub. Whether you see this as progress or peril depends on how you leverage the tools at your disposal.

The arms race: how AI is changing the car market

Market ChangeImpact on BuyersDealer Response
Real-time dynamic pricingFaster, more transparent dealsAutomated price adjustments
Inventory optimizationMore relevant choicesLeaner, more efficient lots
AI-driven incentivesMore targeted discountsFewer blanket promotions

Table 6: The new battlegrounds of AI-driven car shopping
Source: Original analysis based on Market.us, 2024, EmergingTechBrew, 2024)

Car dealership with glowing digital overlays, buyers and dealers using devices, AI-driven car market evolution

The rules are being rewritten before your eyes.

Beyond price: AI and the search for the perfect match

AI’s greatest promise isn’t just about deals—it’s about true personalization.

  • Tailored recommendations: Models and trims that match your exact lifestyle, not just your budget.
  • Eco-friendly options: AI identifies sustainable vehicles that fit both your ethical values and real-world needs.
  • Feature analysis: No more guesswork about which options matter—AI learns from your habits.
  • Maintenance cost projections: Know total cost of ownership before you sign.

For buyers obsessed with “the perfect fit,” modern car buying AI is a revelation. According to Onlive.ai, 2024, user satisfaction skyrockets when AI matches go beyond price and into the realm of needs and values.

The perfect car isn’t just about horsepower or monthly payments—it’s about alignment with who you are and how you live.

Beyond the basics: advanced tactics and unexpected uses

Feature hacking: using AI to match lifestyle, not just price

Savvy buyers are pushing the limits of car buying AI, feeding in not just budgets and brands but nuanced lifestyle details: daily commute stress, family size, pet transport needs, weekend hobbies, even preferred music genres (for sound system optimization).

The result? Recommendations that feel almost eerily accurate—crossing the gap from “affordable” to “lifestyle-perfect.” According to CarEdge, 2024, these lifestyle-driven matches reduce buyer’s remorse and lead to higher long-term satisfaction.

Young couple loading mountain bikes into their AI-recommended SUV, feature hacking for lifestyle in car buying ai

For those willing to dig deep, the AI becomes a true partner—not just a bargain hunter.

Unconventional uses for car buying ai

  • Group buying power: Coordinating multiple buyers to negotiate fleet-like discounts.
  • Auction intelligence: AI tools that help you bid smarter on used vehicles.
  • Insurance matching: Platforms that recommend not just cars, but optimal insurance bundles based on risk profiles.
  • Fleet management: Businesses use car buying AI to optimize entire company fleets, not just individual cars.
  • Accessibility optimization: AI finds vehicles with enhanced mobility features for disabled drivers.

Some of these use cases are niche, but each demonstrates the platform’s adaptability. The “car buying” box is officially busted wide open.

The line between car shopping and lifestyle curation is blurring—and car buying AI is the catalyst.

AI and electric vehicles: a match made in data heaven?

The marriage of car buying AI and EVs is a natural fit, as both thrive on data. AI platforms help demystify the complex world of charging networks, battery health, and government incentives.

EV Buying FactorHow AI HelpsBuyer Advantage
Charging infrastructureMaps and compares local networksAvoids range anxiety
IncentivesSurfaces local and federal rebatesMaximizes savings
Battery analysisPredicts longevity, maintenanceInformed ownership

Table 7: AI-driven advantages in electric vehicle shopping
Source: Original analysis based on CarEdge, 2024, Onlive.ai, 2024)

AI takes the guesswork out of EV ownership, surfacing the facts that matter—not the hype.

Glossary, resources, and the last word

Glossary: the AI car buying terms you actually need

Algorithmic negotiation
: AI-driven, automated bargaining processes that optimize price and loan terms using real-time market data.

Personalization engine
: A system that tailors recommendations by analyzing your unique preferences, behaviors, and constraints.

Predictive maintenance
: Algorithmic analysis that forecasts future repairs and costs based on vehicle history and usage.

Natural language processing (NLP)
: The branch of AI that enables platforms to understand and answer human language questions in everyday English.

Data privacy policy
: A statement explaining how your personal information is collected, used, and shared by an AI platform.

Understanding these terms puts you ahead of most shoppers—and at the mercy of none.

Car buying AI isn’t just software; it’s a new language of empowerment.

Where to go next: top tools, sites, and expert voices

Each link is verified and packed with actionable insight. Don’t just take our word for it—dive deeper and become your own expert.

Final thoughts: autonomy, trust, and the road ahead

At the end of the day, car buying AI isn’t just about saving money or time—it’s about reclaiming autonomy in a system that has long thrived on confusion and intimidation. The brutal truths? This tech isn’t perfect, and trust can’t be outsourced to an algorithm. But for those willing to embrace its power, the rewards are very real: smarter choices, fewer regrets, and a sense of control that was once unimaginable in the auto market.

Confident car buyer walking away from dealership with keys in hand, empowered by car buying ai

Car buying AI has exposed the seams of an old industry—and stitched together a new playbook. The question isn’t whether you can trust an algorithm with your next car. It’s whether you can afford not to.


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