Car Buying for Beginners: the Untold Playbook for 2025
You step onto the glossy dealership floor. The neon glimmer bounces off SUVs with “special offers” in bold. Your heart pounds. You’re not just out to buy a car—you’re about to run a gauntlet. For first-timers, car buying in 2025 is less a rite of passage and more a psychological battle with shifting rules, hidden pitfalls, and a market still reeling from supply-chain hangovers and tech disruption. The average sticker price for a new ride is now a sobering $47,000 to $60,000, according to Experian, 2024, and interest rates refuse to play nice. Insurance? Through the roof. It’s a minefield, but if you know the ugly truths—the real rules—you can win, keep your money, and walk away with the right keys. This isn’t your dad’s car-buying guide. This is the raw, research-backed playbook for car buying for beginners in 2025. Keep reading, and don’t get played.
Why car buying for beginners is still a minefield
The psychological warfare of dealerships
Dealerships are less about selling cars and more about selling confusion. Step inside and you’re blitzed with “urgent” offers, time-limited deals, and a parade of trim options you didn’t ask for. It’s by design: as Alex, a former sales manager, puts it, “They want you confused. That’s the game.” Research from Kelley Blue Book underscores how complex sales processes and pressure tactics remain widespread, especially targeting first-time buyers. These tactics are engineered to overload your senses—pushy upsells, flashy finance “deals” that shift the focus from total cost to manageable monthly payments, and psychological nudges to get you to commit before you’re ready.
Each step is calculated: after the test drive, you’re ushered into a finance office where numbers get fuzzy and confidence gets tested. You’re offered “protection packages” and “market adjustment fees” are quietly slipped into contracts. First-timers often cave under the strain, walking out with less favorable deals or unnecessary add-ons. Understanding this psychological battlefield is the first step to flipping the script and taking control.
“They want you confused. That’s the game.” — Alex, former sales manager
How first-timers get trapped by hidden costs
You think you’re ready to pay what’s on the sticker. But the sticker price is a mirage. The real number balloons with destination charges, document fees, dealer-installed options, and—slyest of all—add-ons you never asked for. According to CarEdge, 2024, hidden costs can inflate the final price by thousands. First-time buyers, in particular, underestimate the impact of local taxes, registration, mandatory insurance, and dealership “prep” fees. Suddenly, that $30,000 deal becomes $37,000 overnight.
| Model | Advertised Price | Realistic Out-the-Door Cost | Typical Add-ons Included |
|---|---|---|---|
| Toyota RAV4 | $32,000 | $36,800 | Dealer fees, destination, tint |
| Honda Civic | $28,000 | $31,500 | Doc fee, registration, wheel locks |
| Ford F-150 | $44,500 | $50,200 | Prep, delivery, extended warranty |
| Hyundai Ioniq 5 | $45,600 | $51,200 | EV charger, dealer markups |
| Tesla Model 3 | $39,000 | $43,700 | Destination, doc fee, registration |
Table 1: Comparison of advertised vs. real costs for popular 2025 models.
Source: Original analysis based on Experian (2024), CarEdge (2024), Kelley Blue Book (2024).
But it doesn’t stop at the purchase. Insurance premiums soared 24% in 2023 and further increases loom, especially for first-time buyers without loyalty discounts or multi-policy bundles (Experian, 2024). Maintenance and taxes add up fast; neglecting these costs is the quickest way to financial regret.
The myth of the 'best deal' and why it’s broken
Everyone is hunting for the “best deal,” but in 2025, that’s a myth. The reality? There’s no universal best—only what fits your needs, risk tolerance, and willingness to negotiate. Dealerships are masters at making you believe you’re getting the steal of a lifetime, even when market volatility and persistent low inventory mean discounts are rare. According to experts, the “best deal” is relative and can mean different things: lowest monthly payment, best warranty, or maximum trade-in value.
- Access to incentives nobody advertises: Manufacturer rebates and local incentives often go unpromoted. Dig deep or use platforms like futurecar.ai/car-incentives.
- Leverage in financing: Pre-arranging financing arms you with a powerful negotiation tool. Dealers lose margin when you don’t use their lenders.
- Better insurance rates: Shopping around before you buy can save hundreds annually—compare at least three quotes.
- Tech and sustainability perks: Many EVs and hybrids qualify for local and federal tax credits, but only if you know where to look.
- Concierge and online tools: Modern platforms can uncover deals traditional browsing misses.
Today’s buyers value tech (AI safety features, connectivity), sustainability, and flexibility. EVs and hybrid adoption have accelerated, driven by incentives and a cultural shift toward greener mobility. But these perks often come with higher upfront costs, and the landscape changes fast. Prioritize what matters to you, not what a dealer pushes.
Before you buy: Setting your strategy
Budgeting like a streetwise pro
Car buying for beginners is a masterclass in financial discipline. The amateur mistake? Focusing only on the monthly payment. According to Experian, 2024, you have to budget for the total cost of ownership: purchase price, insurance, taxes, maintenance, and those surprise repairs that always hit at the worst time. For a $35,000 compact SUV, expect an out-the-door price closer to $40,000 after fees, and annual running costs around $2,500 to $3,000. Overlook this reality, and you risk becoming another statistic in the 17% rise in car loan delinquencies (Experian, 2024).
Key terms in car budgeting:
MSRP : Manufacturer’s Suggested Retail Price. The starting point for negotiation, rarely the actual selling price.
APR : Annual Percentage Rate. The real cost of your car loan, including fees. In 2025, new car loans often hit 10%, while used can reach 14%+ (Experian, 2024).
Down payment : The upfront cash you put down on the car. More is better—aim for 20% to dodge underwater loans.
Total cost of ownership (TCO) : The all-in cost, including purchase, financing, insurance, taxes, maintenance, and depreciation.
Avoid common traps by building a buffer into your budget. Leave room for unexpected repairs, factor in higher fuel or charging costs if you drive frequently, and don’t forget the effect of rising premiums. Never let the monthly payment alone dictate your threshold—it’s the oldest trick in the book.
How to research cars in 2025 (and not get duped)
Research has moved from the lot to the screen—and that’s a double-edged sword. Floods of reviews, Reddit horror stories, and algorithm-driven “best of” lists can make you more confused than informed. Break through the noise by using AI-powered tools (like futurecar.ai) that aggregate data, compare models side-by-side, and factor in total cost, not just MSRP.
- Clarify your needs: List must-haves (cargo space, fuel economy, safety features) vs. nice-to-haves (sunroof, heated seats).
- Set a realistic budget: Use calculators to estimate TCO, not just purchase price.
- Shortlist models: Filter by size, type (SUV, sedan, EV), and reliability ratings.
- Deep-dive reviews: Seek out owner feedback, expert analysis, and recall data.
- Check incentives: Look for rebates, tax credits, and local incentives.
Lastly, beware of “sponsored” content dressed as objective reviews. Platforms that disclose their data sources and real-world owner feedback, like futurecar.ai/vehicle-comparisons, are essential for beginners hungry for unvarnished truth.
The truth about new vs. used vs. certified pre-owned
The choice between new, used, or certified pre-owned (CPO) vehicles is more fraught than ever. New cars offer the latest tech and warranties but command eye-watering prices and steep depreciation. Used cars? Lower upfront cost, but prices are still inflated; popular models barely dropped since the pandemic supply crunch. CPOs strike a balance: newer used vehicles, thoroughly inspected, with extended warranties—at a premium over regular used.
| Feature | New | Used | Certified Pre-Owned |
|---|---|---|---|
| Price | Highest | Lowest (but still elevated) | In between |
| Warranty | Full manufacturer | Limited (if any) | Extended |
| Tech/features | Latest | Varies by year/model | Recent, often upgraded |
| Depreciation | Highest first year | Already absorbed | Moderate |
| Financing rates | Lower (sometimes) | Higher, strict credit needed | Moderate |
| Inspection | Required by law | Up to buyer | Extensive, meets standards |
Table 2: New vs. used vs. certified pre-owned vehicles comparison, 2025.
Source: Original analysis based on Experian (2024), CarEdge (2024).
If you crave peace of mind, CPO is the beginner’s sweet spot—especially if you can snag zero-interest financing or loyalty perks. New is best for those who want tech, trust, and can stomach depreciation. Used works when you’re willing to gamble a bit on history for the sake of your wallet.
The secret life of car financing
Decoding the finance office: APR, loans, and traps
Financing is where most first-timers lose their shirts. Dealerships dangle low monthly payments, but the devil is in the APR and loan term. In 2025, average rates hover at 10% for new and a gut-punching 14%+ for used (Experian, 2024). Stretching the loan term from 60 to 84 months might lower your payment, but you’ll pay thousands more in interest and risk being “upside-down” (owing more than your car is worth).
Finance managers are trained to “pack” deals with add-ons—gap insurance, extended warranties, paint protection—often at inflated prices. Politely refuse everything, then shop for these products independently if you actually need them.
“The fine print is where most regrets are born.” — Jamie, auto finance expert
Leasing vs. buying: What nobody tells you
Leasing tempts with lower monthly payments and the allure of always driving something new. But the catch? Mileage limits (often 10,000-12,000 miles/year), strict wear-and-tear clauses, and hefty penalties for early termination or exceeding mileage. Buying is a bigger up-front commitment but offers flexibility and long-term equity.
Red flags in lease agreements:
- Hidden end-of-lease fees.
- Mandatory add-ons buried in small print.
- Vague “wear and tear” clauses.
- Early termination penalties that exceed the value of walking away.
- Restrictions on vehicle modifications or out-of-state use.
Consider three first-time buyers:
- Sam leased a compact EV: Loved the tech but racked up $2,900 in over-mileage and “wear” charges.
- Jamie financed a used SUV: Higher payment, but no mileage limits, and the car’s now worth more than he owes.
- Priya paid cash for a CPO sedan: No payments, minimal stress—she negotiated a solid deal and avoided interest entirely.
How your credit score secretly shapes your options
Credit is the hidden hand guiding your car fate. Prime credit (720+) unlocks the best rates and strongest negotiating power. Lower scores mean higher interest, steeper down payments, and riskier loan structures.
| Credit Score Tier | Avg. New Car APR | Avg. Used Car APR | Typical Loan Approval Rate |
|---|---|---|---|
| 781–850 (Excellent) | 5.2% | 6.5% | 90%+ |
| 661–780 (Good) | 7.4% | 9.8% | 85% |
| 601–660 (Fair) | 10.6% | 16.1% | 60% |
| 501–600 (Poor) | 14.3% | 20.5% | 35% |
| 300–500 (Very Poor) | 18%+ | 25%+ | <20% |
Table 3: Typical loan offers by credit tier, 2025.
Source: Original analysis based on Experian (2024), CarEdge (2024).
Steps to improve your credit before buying:
- Pull your credit reports and dispute errors.
- Pay down existing debt to improve your utilization ratio.
- Make all payments on time for at least six months.
- Avoid applying for other new credit right before car shopping.
- Consider a secured credit card or small “credit-builder” loan if you’re rebuilding from scratch.
Test drives, inspections, and the art of not getting screwed
Mastering the test drive: What to look, listen, and feel for
A test drive isn’t a formality—it’s your only shot to spot issues before signing your life away. Go beyond the basic loop around the block. Drive varied speeds, hit potholes, and sample highway stretches. Tune your senses: listen for weird knocks, feel for odd vibrations in the steering, test brakes with authority.
- Pre-drive inspection: Pop the hood and look for leaks, odd smells, and uneven tire wear.
- Startup check: Watch the dash for warning lights, listen for unusual engine sounds.
- On the road: Check acceleration, braking, and how the car tracks straight. Test all electronics—audio, A/C, navigation.
- Simulate real use: Can you park it easily? Is visibility good? Is the backseat livable?
- Wrap-up: Take notes and trust your gut—if something feels off, ask questions or walk away.
Skip this ritual and you’re at the mercy of luck—and dealerships count on that.
Inspections and the danger of skipping them
Never, ever skip an independent inspection—especially on used or CPO cars. Dealership “certifications” are not bulletproof. Hire a trusted mechanic (expect to pay $150–$250). Brief them to check for accident damage, frame issues, hidden leaks, and electronic faults. A solid mechanic will give you a heads-up on looming expenses—like worn brakes or timing belts.
Inspection jargon decoded:
Compression test : Measures engine health; low readings mean trouble.
OBD scan : On-board diagnostics. Uncovers hidden fault codes.
Frame damage : Indicates previous major accidents; walk away if found.
Fluid analysis : Checks for contamination or neglect.
If red flags pop up—walk. It’s cheaper to lose your inspection fee than inherit a money pit.
Negotiation: Turning the tables on seasoned salespeople
Negotiation isn’t about aggression—it’s about silence, strategy, and preparation. The seasoned salesperson is trained to control the tempo; your best move is to disrupt it.
“Silence is your greatest weapon. Use it.” — Priya, negotiation coach
Tricks dealerships hate:
- Presenting pre-approved financing to force price negotiation.
- Refusing to discuss monthly payments—insist on the out-the-door price.
- Taking written notes in front of the salesperson (signals you’re serious).
- Walking away without flinching—scarcity is your power.
- Using competing offers as leverage, even if it means visiting multiple lots.
The paperwork gauntlet: Contracts, insurance, and closing the deal
Reading contracts like an investigative journalist
Contracts are dense for a reason: to hide nasties. Scrutinize every clause, especially “dealer addendum,” arbitration agreements, and mandatory add-ons. Look for blank spaces (never sign these), inflated doc fees, and required “protection” packages. If you feel rushed, slow down—any reputable dealer will give you space.
Don’t be afraid to mark up the contract or request printed copies for review. If anything feels off, ask for clarification or consult a third-party expert.
Insurance: The hidden dealbreaker for beginners
You can negotiate the best price in town and still blow your budget on insurance. Rates jumped 24% in 2023 (and show no sign of leveling off), with new drivers and fancy tech-loaded cars hit hardest (Experian, 2024). Shop around: a difference of $1,000/year between insurers is common for the same model.
| Car Type | Age 25, Clean Record | Age 40, Clean Record | Age 25, Recent Ticket |
|---|---|---|---|
| Compact Sedan | $1,400 | $1,100 | $2,500 |
| Midsize SUV | $1,700 | $1,300 | $3,200 |
| Electric Vehicle | $2,200 | $1,800 | $3,900 |
| Pickup Truck | $1,800 | $1,400 | $3,300 |
Table 4: 2025 insurance rate comparison by car type and buyer profile.
Source: Original analysis based on Experian (2024), CarEdge (2024).
Always get quotes before you buy. Bundling with home or renter’s insurance helps, as does taking a defensive driving course or installing anti-theft devices.
The final checklist: What to double-check before signing
- All fields completed—no blank spaces on any contract page.
- VIN matches all paperwork.
- Deal terms, price, and interest rate match what you negotiated.
- All add-ons, warranties, and service plans are itemized and agreed upon.
- Delivery checklist—confirm all keys, manuals, and accessories included.
Last-minute mistakes include missing a surprise fee, signing for the wrong interest rate, or accepting a car that’s short on promised features. Double-check everything, and don’t be rushed.
Owning your decision: Life after the buy
The real cost of ownership (and how to hack it)
Cars bleed money after you drive off the lot. Maintenance, depreciation, and surprise expenses are the silent killers. According to CarEdge, 2024, a $35,000 compact SUV can lose $10,000 in value in three years, while annual maintenance often exceeds $1,200 for mainstream models.
Unconventional money-saving hacks:
- Learn basic DIY maintenance—oil changes, tire rotations, and brake checks can save hundreds annually.
- Re-shop insurance every renewal—loyalty doesn’t pay.
- Use ride-sharing apps or short-term rental programs when your car sits idle.
- Sell or refinance if your car’s value spikes (as happened with popular models during inventory crunches).
Many owners supplement costs with side hustles—think deliveries or rideshare driving. Just don’t ignore the added wear and tear these create.
What every new car owner wishes they knew sooner
Every first-timer thinks the hard part ends at purchase. The truth? That’s just the beginning.
“I thought the hard part was over. Turns out, it was just beginning.” — Sam, first-time buyer
The first year is a crash course in unexpected costs, from tire replacements to recall visits. Get familiar with your car’s manual, follow maintenance schedules, and document everything for future resale. Most importantly, join owner forums for real-world advice and troubleshooting—a beginner’s best resource.
When to bail: Signs it’s time to cut your losses
Some cars are lemons, some just don’t fit your life. If you’re bleeding money on repairs or your needs have shifted, it’s better to sell or trade-in sooner rather than later.
Warning signs your car is a money pit:
- Monthly repairs exceed your car payment.
- Recurring electronic or engine failures.
- Safety recalls with no clear fix.
- Insurance premiums spike after minor accidents.
- Resale value plunges below your loan balance.
Use futurecar.ai/car-value to check your car’s current market worth and make an informed exit strategy. Sometimes, walking away is the smartest financial move.
Alternative routes: Do you actually need to buy a car?
The rise of car subscriptions, ride-sharing, and EVs
Ownership isn’t a given anymore. Subscriptions offer fixed monthly costs, maintenance, insurance, and the flexibility to swap cars. Ride-sharing and car-sharing apps fill gaps for urban dwellers. According to First Citizens Bank, 2024, these alternatives are booming, especially among Gen Z and city dwellers.
| Ownership Model | Avg. Monthly Cost | Flexibility | Included Services | Down Payment Needed |
|---|---|---|---|---|
| Traditional Buying | $550–$900 | Low | None | Yes |
| Leasing | $400–$650 | Moderate | Maintenance (some) | Usually |
| Subscription | $700–$1,200 | High | Ins, Maint, Swap | No |
| Ride-sharing | Varies | Highest | N/A | No |
Table 5: Cost-benefit analysis of car ownership alternatives, 2025.
Source: Original analysis based on Experian (2024), First Citizens Bank (2024).
Each offers a different mix of cost, convenience, and lifestyle fit. Subscriptions and sharing are perfect for those whose needs shift month to month—or who simply hate commitments.
Leasing, sharing, or just waiting: The new logic for 2025
Some first-timers are ditching ownership altogether—either waiting out volatile prices or leveraging car-buying knowledge in other ways.
- Knowledge for negotiating rentals or leases: Use your research to avoid overpriced short-term options.
- Helping friends or family: Your expertise can save others from common traps—and might even earn you favors.
- Side hustles: Consulting on car purchases or flipping vehicles for profit becomes possible with the right know-how.
Consider three readers:
- Jordan leased for work, then switched to subscription for flexibility.
- Alex skipped buying, used car-sharing for six months, and saved for better market conditions.
- Priya became the family “car whisperer,” helping relatives negotiate and research deals—without ever buying a car herself.
The future of car buying: Tech, transparency, and the AI revolution
How AI is rewriting the rules of car shopping
AI-driven platforms like futurecar.ai are blowing up the old playbook. These tools aggregate real-time pricing, analyze total cost of ownership, and surface hidden incentives—all without setting foot in a dealership. Beginners can upload their preferences, compare hundreds of models, and get unbiased recommendations in minutes. The biggest change? Transparency. No more games, no more guesswork.
Traditional buying is slow, opaque, and favors the dealership. AI-powered buying is rapid, data-rich, and levels the field—especially for anxious first-timers.
What the next five years will look like for car buyers
Transparency and tech aren’t going anywhere. Direct-to-consumer sales are gaining ground, electric vehicles are approaching mainstream, and sustainability is now a top buyer priority.
- 2020: Pandemic chaos—shortages, panic buying, crazy markups.
- 2022: Used prices spike; online buying rises.
- 2023: Interest rates climb, insurance spikes, buyers get cautious.
- 2024: Tech adoption surges—AI, smart features, digital financing.
- 2025: Subscription, sharing, and EVs reshape the market; buyers expect end-to-end transparency.
Today’s choices—prioritizing research, demanding transparency, and leveraging technology—don’t just save you money. They future-proof your decisions against an industry in flux.
Myths, red flags, and the brutal truth nobody else will tell you
The top 7 car buying myths destroyed
- “You get the best deal at the end of the month.”
Debunked: Dealers move inventory and play games year-round; timing is less important than preparation. - “Zero down payment means you win.”
Debunked: Zero down means more interest and a risk of being underwater. - “All warranties are the same.”
Debunked: Factory, extended, and third-party plans differ wildly in coverage and fine print. - “Monthly payment is all that matters.”
Debunked: Focusing only on payment hides thousands in extra costs. - “Online prices are final.”
Debunked: Most deals can be negotiated, even online. - “EVs are always cheaper to own.”
Debunked: Higher purchase price and unique maintenance needs can offset savings. - “Car reviews are unbiased.”
Debunked: Many influencers and sites are paid for positive reviews—always check real owner feedback.
These myths persist because they help someone else’s bottom line—usually not yours.
Red flags that scream 'walk away now'
- Pressure to sign today, or the “deal disappears.”
- Vague or missing contract terms.
- Dealer refusing independent inspection or outside financing.
- “As-is” clauses on cars with no warranty or inspection.
- Promised features missing at delivery.
These are not minor red flags—they’re sirens. Real buyers have lost thousands by ignoring them. If you ever feel uneasy, trust your gut, ask for everything in writing, and be ready to leave. If you spot predatory behavior, report it to your local consumer protection agency.
What experts wish every beginner knew before stepping onto the lot
“If you don’t walk away at least once, you’re doing it wrong.” — Jordan, veteran car broker
The critical lessons: Preparation is everything, negotiation is power, and no deal is ever final until you sign. The real win? Walking away with the right car, at the right price, confident you weren’t hustled. And sometimes, realizing that the smartest move is not to buy at all.
So, pause: Is car buying for beginners in 2025 really worth it for you? Only you can answer that—but armed with this playbook, you’re finally on equal footing.
Beyond the basics: Adjacent topics and deep dives
Car insurance hacks for first-timers
Insurance companies want you confused. Beat them at their own game by bundling your policies, leveraging discounts, and actually reading the fine print. Shop every year, not just at renewal. Adjust coverage as your car ages—comprehensive and collision aren’t always worth it on older rides.
- Call and ask for competitor-matching quotes.
- Raise deductibles to lower monthly costs, but have savings ready.
- Use scripts: “I’ve seen lower rates elsewhere; can you match or beat it?”
- Enroll in telematics or safe driver programs for extra discounts.
- Drop add-ons you don’t need—like rental or roadside, if you already have coverage elsewhere.
Your car’s make, model, year, and even color can impact rates. Sporty or high-tech vehicles cost more to insure; reliable mainstream models get the best deals.
Warranty wars: What’s legit and what’s a scam
Warranties can save or sink you. Factory warranties cover new cars for three to five years—but after that, extended and third-party plans flood your inbox. Factory-backed and manufacturer-certified plans offer real peace of mind; third-party vendors often rely on loopholes and exclusions.
| Warranty Type | Coverage Length | What’s Included | Claims Process | Cost |
|---|---|---|---|---|
| Factory Warranty | 3–5 yrs/36–60k mi | Bumper-to-bumper | Dealer | Included |
| CPO Warranty | 1–2 yrs add-on | Powertrain, limited | Dealer | CPO premium |
| Extended Warranty | Varies | Powertrain, extras | Dealer/3rd party | $1,000–$4,000+ |
| 3rd-Party Warranty | Varies | Limited, many gaps | Vendor | $500–$3,000 |
Table 6: Warranty type comparison for car buyers, 2025.
Source: Original analysis based on Experian (2024), CarEdge (2024).
Always read the fine print and avoid buying warranties at the dealership—shop around for better coverage and pricing.
The climate question: Should beginners even own cars in 2025?
Car ownership is an environmental dilemma. Manufacturing, fueling, and even disposing of vehicles have significant carbon costs. Urban dwellers increasingly opt for ride-sharing, car subscriptions, or advanced public transit. Greener alternatives include:
- Electric bikes and scooters for short commutes.
- Car-sharing with friends or neighbors.
- Investing in public transit passes over car payments.
- Using platforms like futurecar.ai/eco-cars to compare sustainable vehicle options.
Cities from Amsterdam to Portland are championing urban mobility hacks, including car-free zones, bike highways, and incentives for non-ownership. Sometimes, the greenest car is no car at all.
Conclusion
Buying a car as a beginner in 2025 is not for the faint of heart. It’s financial chess, emotional endurance, and a crash course in navigating half-truths. The marketplace is still tilted in favor of those who know the real rules—the psychological games, the true costs, the hidden traps in financing and insurance, and the transformative power of technology. But knowledge is leverage. With every myth busted, every red flag spotted, and every negotiation tactic sharpened, you move from prey to predator.
The brutal truth? Every dollar you keep is a dollar someone else wanted from your pocket. By setting a streetwise budget, researching like a skeptic, leveraging AI-driven tools like futurecar.ai, and refusing to be rushed or bullied, you stack the deck in your favor. Whether you buy, lease, subscribe, or wait, this playbook gives you the tactical edge to survive—no, thrive—in the minefield of car buying for beginners.
Think twice. Ask better questions. Walk away if you must. The real win isn’t just getting a set of keys—it’s knowing you owned every decision along the way.
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